Storytellers for today's new markets.
Because it's not just to tell the story... it's about how to tell it.
|To create meaningful, measurable and culturally relevant connections between brands and their target publics.|
|Effective public relations is about more than just influence and persuasion. It’s about developing meaningful relationships between brands and the matrix of stakeholders who shape their profitability in the marketplace. |
Our programs enlighten, educate, empower, elevate and enrich the audiences we target, converting them into willing and able brand ambassadors.
67 Gold/Platinum Awards
|San Jose Public Relations has consistently earned global recognition for its culturally relevant and impactful programs. |
Awards include IABC Gold Quill, PR News Platinum, PCC Golden Trumpet, and Spectra.
|San Jose Public Relations draws from the expertise and insights of the largest marketing communications group exclusively serving the Americas, the San Jose Network LTD. SJN is comprised of over 550 professionals in 18 countries with $435 MM in billings. SJN is set up to accomplish unprecedented “glocalized” marketing results for our clients, via a centrally-managed model to ensure maximum efficiency and Return on Investment.|
|In the beginning, there were a handful of media outlets, a few events and a growing interest in reaching the specialized segment that later became the most robust minority group in the United States. |
By the early '90s, we had become Hispanic market PR pioneers. Wielders of the "Sword and Shield" approach. We created our own tools when the industry didn't offer them and along the way, helped the discipline evolve from a "good will" gesture into one of the most important tools we now have for changing multicultural consumer behavior.
Along the way, our unique expertise enabled us to extend our public relations strategies into other segments of the population. Today, minority consumers have become the majority in the top 20 U.S. markets, and our clients are tapping into us to reach the total market, made up of these diverse segments. From Fortune 1000's to local non-profits, San Jose Public Relations has been called upon to build brands, put out fires and shape the marketplace in memorable ways because of its stellar reputation.
With the ever-changing marketing landscape, connecting brands with consumers has never been more challenging. From social & digital programs to traditional media relations to experiential marketing, from working with key influencers and celebrities, SJ Public Relations uses an array of communications channels to help clients connect their brands with consumers where they live, work and play.
SJ Public Relations believes that championing causes that have the power to change lives for the better is one of the most important uses of marketing communications. Whether helping our clients increase organ donor registrants or helping the state protect children from child abuse or working to improve communities through health and spiritual-related initiatives, SJPR delivers strategic public relations campaigns that help clients gain program advocates and impart messages move consumers into action.
SJPR provides counsel and develops targeted communication programs for clients in a time of crisis. Whether helping clients handle an internal issue that affects its employees to implementing an external effort to manage a product recall, SJPR offers a breadth of expertise in issues and reputation management and has the insight needed to manage complicated business issues.
Recognizing that if companies truly want to serve their community, they must commit to programs that extend beyond a simple one-off initiative or event, instead they must employ a long-term strategy to leave a lasting footprint.
For more than three decades SJPR has helped clients build relationships and develop long-term initiatives from fundraising to sponsoring national community organizations to positively affect the communities they serve.
Leveraging more than 30 years of Hispanic marketing expertise and consumer insights, SJPR consumer education practice helps clients develop targeted multicultural marketing communications programs to educate multicultural consumers about the company’s brand or relevant corporative initiatives.
SJPR has long understood the power of word-of-mouth marketing and have been an avid supporter since we started our company. With the advent of consumer-driven content forever changing the way brands connect with consumers, SJPR has remained on the forefront of this interactive marketing model, not only helping clients navigate the social media sphere but also reaching consumers in a more engaging and meaningful way.
747 N. Wabash Ave Suite 2502
Chicago, IL 60611
TEL 312.565.7000 FAX 312.565.7500
In March 2019, the newest social media platform “TikTok” surpassed 1 billion downloads, according to Reuters. In 2020, it surpassed 2 billion. In what feels like a blink of an eye, the app has gained international popularity and importance. A couple of months ago, we saw it as a silly platform for middle-schoolers. Like a […]
The post Advertising on TikTok appeared first on SJConsulting Blog.
over 2 years
Social Media Advertising in 2021
According to Forbes magazine, one-third of the world’s population will be on social media in 2021. Investing in a strong social media presence should be a priority for any brand and company looking to expand this year. As the world still tackles a pandemic, the usage of social media has grown. Not only with new […]
The post Social Media Advertising in 2021 appeared first on SJConsulting Blog.
over 2 years
The COVID-19 outbreak came and changed the world in a way nobody could have imagined, creating a “new normal” as people adjust to living in the middle of a pandemic. Due to the medical crisis, most brands stopped their advertising campaigns and activations since the future was uncertain and they didn’t want to risk sounding […]
The post The COVID-19 Consumer appeared first on SJConsulting Blog.
over 2 years
RT @Cannes_Lions: ♀ #SeeItBeIt is our programme designed to identify and support aspiring female creative directors who are leading the w…
about 5 years
Remotely Entertaining: HBO's 'Westworld' Town Is Blowing Everyone's Minds https://t.co/mJ2lFlf1Uu
about 5 years
Facebook Sees Its Gen Z Audience Slipping Away to Snapchat https://t.co/0UcdJxBlqm
Growing Hispanic Retailers Impact Overall Grocery and Food Trends https://t.co/Gat9ZwBMw3 via @portada_online
Super Bowl Ad Review: We Laughed, We Cried, We Cringed https://t.co/rP3pKZXTPp
"The State of Digital Audio in the US Hispanic Market"
‘Organic reach on Facebook is dead’: Advertisers expect price hikes after Facebook’s feed purge https://t.co/UChOaXhWsH via @digiday