Storytellers for today's new markets.
Because it's not just to tell the story... it's about how to tell it.
|To create meaningful, measurable and culturally relevant connections between brands and their target publics.|
|Effective public relations is about more than just influence and persuasion. It’s about developing meaningful relationships between brands and the matrix of stakeholders who shape their profitability in the marketplace. |
Our programs enlighten, educate, empower, elevate and enrich the audiences we target, converting them into willing and able brand ambassadors.
67 Gold/Platinum Awards
|San Jose Public Relations has consistently earned global recognition for its culturally relevant and impactful programs. |
Awards include IABC Gold Quill, PR News Platinum, PCC Golden Trumpet, and Spectra.
|San Jose Public Relations draws from the expertise and insights of the largest marketing communications group exclusively serving the Americas, the San Jose Network LTD. SJN is comprised of over 550 professionals in 18 countries with $435 MM in billings. SJN is set up to accomplish unprecedented “glocalized” marketing results for our clients, via a centrally-managed model to ensure maximum efficiency and Return on Investment.|
|In the beginning, there were a handful of media outlets, a few events and a growing interest in reaching the specialized segment that later became the most robust minority group in the United States. |
By the early '90s, we had become Hispanic market PR pioneers. Wielders of the "Sword and Shield" approach. We created our own tools when the industry didn't offer them and along the way, helped the discipline evolve from a "good will" gesture into one of the most important tools we now have for changing multicultural consumer behavior.
Along the way, our unique expertise enabled us to extend our public relations strategies into other segments of the population. Today, minority consumers have become the majority in the top 20 U.S. markets, and our clients are tapping into us to reach the total market, made up of these diverse segments. From Fortune 1000's to local non-profits, San Jose Public Relations has been called upon to build brands, put out fires and shape the marketplace in memorable ways because of its stellar reputation.
747 N. Wabash Ave Suite 2502
Chicago, IL 60611
TEL 312.565.7000 FAX 312.565.7500
The following post is part 2 of a 2 part series. Mobile Commerce and Voice have emerged as hot topics in the space but both suffer from friction issues. On the mobile front, there is a wide monetization gap between where people spend their time and where they spend their money. Mobile may account for […]
The following post is part 1 of a 2 part series. Digital behaviors have become dominant in a lot of everyday household purchasing categories and influences how we entertain ourselves, how we move from point A to point B, and what we wear and how we source it. We’ve seen those similar trends start […]
The following post is part 2 of a 2 part series. The fastest-growing product categories were once the laggards: Food & Beverage, Health, personal care, and beauty. This represents a larger shift in purchasing behavior from discretionary goods to essential goods. This shift has been driven by the unusual circumstances of stay at home […]
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RT @Cannes_Lions: ♀ #SeeItBeIt is our programme designed to identify and support aspiring female creative directors who are leading the w…
Remotely Entertaining: HBO's 'Westworld' Town Is Blowing Everyone's Minds https://t.co/mJ2lFlf1Uu
Facebook Sees Its Gen Z Audience Slipping Away to Snapchat https://t.co/0UcdJxBlqm
Growing Hispanic Retailers Impact Overall Grocery and Food Trends https://t.co/Gat9ZwBMw3 via @portada_online
Super Bowl Ad Review: We Laughed, We Cried, We Cringed https://t.co/rP3pKZXTPp
"The State of Digital Audio in the US Hispanic Market"
‘Organic reach on Facebook is dead’: Advertisers expect price hikes after Facebook’s feed purge https://t.co/UChOaXhWsH via @digiday