Storytellers for today's new markets.
Because it's not just to tell the story... it's about how to tell it.
|To create meaningful, measurable and culturally relevant connections between brands and their target publics.|
|Effective public relations is about more than just influence and persuasion. It’s about developing meaningful relationships between brands and the matrix of stakeholders who shape their profitability in the marketplace. |
Our programs enlighten, educate, empower, elevate and enrich the audiences we target, converting them into willing and able brand ambassadors.
67 Gold/Platinum Awards
|San Jose Public Relations has consistently earned global recognition for its culturally relevant and impactful programs. |
Awards include IABC Gold Quill, PR News Platinum, PCC Golden Trumpet, and Spectra.
|In the beginning, there were a handful of media outlets, a few events and a growing interest in reaching the specialized segment that later became the most robust minority group in the United States. |
By the early 90's, we had become Hispanic market PR pioneers. Wielders of the "Sword and Shield" approach. We created our own tools when the industry didn't offer them and along the way, helped the discipline evolve from a "good will" gesture into one of the most important tools we now have for changing multicultural consumer behavior.
Along the way, our unique expertise enabled us to extend our public relations strategies into other segments of the population. Today, minority consumers have become the majority in the top 20 U.S. markets, and our clients are tapping into us to reach the total market, made up of these diverse segments. From Fortune 1000's to local non-profits, San Jose Public Relations has been called upon to build brands, put out fires and shape the marketplace in memorable ways because of its stellar reputation.
|San Jose Public Relations draws from the expertise and insights of the largest marketing communications group exclusively serving the Americas, the San Jose Network LTD. SJN is comprised of over 550 professionals in 18 countries with $435 MM in billings. SJN is set up to accomplish unprecedented “glocalized” marketing results for our clients, via a centrally-managed model to ensure maximum efficiency and Return on Investment.|
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Chicago, IL 60601-5519
Insurance stands amid the numerous thriving industries in Latin America—and not just that kidnap ransom kind, but every kind of insurance. Liberty Mutual began Latin American insurance efforts in 1995, and Latin American countries have an opportunity for more competitors. 1 The Latin American insurance market can be broken down into two basics categories: life [...]
By Cassandra Bremer, content developer at The San Jose Group America, guess who’s coming to dinner? Hispanics! The beautiful thing about food is people have got to eat—surviving without it is an impossibility. But for the Hispanic population, food, or meals rather, are times to bring the family together and celebrate traditions. Over 5 [...]
TheSanJoseGroup: #Barbie has competition? These dolls are no joke, people go to the extreme to purchase them: http://t.co/nSJ75iR1 #ADV #BarbieCollectors
TheSanJoseGroup: RT @jeffbullas: 7 Ways to Use Pinterest to Promote Your Business #Infographic http://t.co/vdPurepG #Mktg #SocialMedia
TheSanJoseGroup: @AnetkaWysocki Thank you for the RT! Hope you enjoyed our blog post.