Storytellers for today's new markets.
Because it's not just to tell the story... it's about how to tell it.
|To create meaningful, measurable and culturally relevant connections between brands and their target publics.|
|Effective public relations is about more than just influence and persuasion. It’s about developing meaningful relationships between brands and the matrix of stakeholders who shape their profitability in the marketplace. |
Our programs enlighten, educate, empower, elevate and enrich the audiences we target, converting them into willing and able brand ambassadors.
67 Gold/Platinum Awards
|San Jose Public Relations has consistently earned global recognition for its culturally relevant and impactful programs. |
Awards include IABC Gold Quill, PR News Platinum, PCC Golden Trumpet, and Spectra.
|San Jose Public Relations draws from the expertise and insights of the largest marketing communications group exclusively serving the Americas, the San Jose Network LTD. SJN is comprised of over 550 professionals in 18 countries with $435 MM in billings. SJN is set up to accomplish unprecedented “glocalized” marketing results for our clients, via a centrally-managed model to ensure maximum efficiency and Return on Investment.|
|In the beginning, there were a handful of media outlets, a few events and a growing interest in reaching the specialized segment that later became the most robust minority group in the United States. |
By the early '90s, we had become Hispanic market PR pioneers. Wielders of the "Sword and Shield" approach. We created our own tools when the industry didn't offer them and along the way, helped the discipline evolve from a "good will" gesture into one of the most important tools we now have for changing multicultural consumer behavior.
Along the way, our unique expertise enabled us to extend our public relations strategies into other segments of the population. Today, minority consumers have become the majority in the top 20 U.S. markets, and our clients are tapping into us to reach the total market, made up of these diverse segments. From Fortune 1000's to local non-profits, San Jose Public Relations has been called upon to build brands, put out fires and shape the marketplace in memorable ways because of its stellar reputation.
233 North Michigan Avenue, 24th Floor
Chicago, IL 60601-5519
By George L. San Jose, President and CCO of The San Jos […]
The post Blurred Lines: In Today’s Digital Age, Where Does Advertising End and Public Relations Begin? appeared first on The San Jose Group Blog | An Integrated Marketing and Digital Advertising Agency.
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Happy Halloween from SJG! http://t.co/6nYr72TXPY
In honor of Halloween, check out our agency's 80s themed Halloween party last year #TBT #throwbackthursday http://t.co/2kyUbchCSO
#DidYouKnow a branded #Vine is four times more likely to be seen than a branded video? http://t.co/gF6rboNYUZ
Tonight the #USMNT says good-bye to #LandonDonovan. Check out our tribute on Our Space http://t.co/a5CpqW6jzA http://t.co/FKitTp7oZc
Industry lines are blurring in our digital age. Where does #advertising end and #PR begin? http://t.co/M0RUp570J5 http://t.co/YlD18HZRDq
Was Apple's PR team able to negate #Bendgate or do consumers still have iPhone 6 plus apprehensions? http://t.co/3ZMYbR4FlD
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Our Space breaks down how #Friends told us "life was gonna be this way." #FRIENDS20TH http://t.co/NL6uZcG1a4
60% of U.S. companies offer employees wellness programs. Healthy employees make #healthy companies. #ROI http://t.co/4fKh9YnOOM