Storytellers for today's new markets.
Because it's not just to tell the story... it's about how to tell it.
|To create meaningful, measurable and culturally relevant connections between brands and their target publics.|
|Effective public relations is about more than just influence and persuasion. It’s about developing meaningful relationships between brands and the matrix of stakeholders who shape their profitability in the marketplace. |
Our programs enlighten, educate, empower, elevate and enrich the audiences we target, converting them into willing and able brand ambassadors.
67 Gold/Platinum Awards
|San Jose Public Relations has consistently earned global recognition for its culturally relevant and impactful programs. |
Awards include IABC Gold Quill, PR News Platinum, PCC Golden Trumpet, and Spectra.
|In the beginning, there were a handful of media outlets, a few events and a growing interest in reaching the specialized segment that later became the most robust minority group in the United States. |
By the early 90's, we had become Hispanic market PR pioneers. Wielders of the "Sword and Shield" approach. We created our own tools when the industry didn't offer them and along the way, helped the discipline evolve from a "good will" gesture into one of the most important tools we now have for changing multicultural consumer behavior.
Along the way, our unique expertise enabled us to extend our public relations strategies into other segments of the population. Today, minority consumers have become the majority in the top 20 U.S. markets, and our clients are tapping into us to reach the total market, made up of these diverse segments. From Fortune 1000's to local non-profits, San Jose Public Relations has been called upon to build brands, put out fires and shape the marketplace in memorable ways because of its stellar reputation.
|San Jose Public Relations draws from the expertise and insights of the largest marketing communications group exclusively serving the Americas, the San Jose Network LTD. SJN is comprised of over 550 professionals in 18 countries with $435 MM in billings. SJN is set up to accomplish unprecedented “glocalized” marketing results for our clients, via a centrally-managed model to ensure maximum efficiency and Return on Investment.|
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Chicago, IL 60601-5519
By Ebonne Just, Account Supervisor- Public Relations   It’s no secret. The United States is becoming more racially and ethnically diverse reflecting the major influence immigration has had on both the size and age structure of the U.S. population. The Huffington Post recently reported that by 2043, there will no longer be a racial majority [...]
We conclude our 12 part blog series on the Affordable Care Act and Multicultural Populations. Medicaid & Obama Care – Part 12 By Martha C. Rivera, Director, Strategy and Insights, and Stephanie Puga, Junior Executive On March 23, 2010 Barack Obama signed the Affordable Health Care Act (ACA), or as many know it as [...]
By Martha C. Rivera, Director, Strategy and Insights and Beata Luczywek, Junior Account Executive Today, a significantly greater portion of Hispanics and African Americans has a high school diploma than 12 years ago. Dropout rates from 2000 to 2012 have decreased significantly for all minority groups: Hispanics, Blacks and Asians. Furthermore, Hispanics are by far [...]
TheSanJoseGroup: #TBT: Our Social Media Manager, @NicoleLynnHdz explains "Life Before Technology". Can you live without it? http://t.co/YnaXOn7ihd #Tech
TheSanJoseGroup: @PaulLetourneau We appreciate your tweet favorite about our blog post, Paul. Thank you!
TheSanJoseGroup: Where's the fine line between offensive and humor in #advertising? Check out these ads: http://t.co/96itFHcXSi #ADV #MKTG
TheSanJoseGroup: Senate panel approves citizenship for up to 11 million illegal immigrants. Check out our post: http://t.co/zjDaNO0uhT #HispanicMarketing
TheSanJoseGroup: @MusingsSAHM Thank you, Erika!