Storytellers for today's new markets.
Because it's not just to tell the story... it's about how to tell it.
|To create meaningful, measurable and culturally relevant connections between brands and their target publics.|
|Effective public relations is about more than just influence and persuasion. It’s about developing meaningful relationships between brands and the matrix of stakeholders who shape their profitability in the marketplace. |
Our programs enlighten, educate, empower, elevate and enrich the audiences we target, converting them into willing and able brand ambassadors.
67 Gold/Platinum Awards
|San Jose Public Relations has consistently earned global recognition for its culturally relevant and impactful programs. |
Awards include IABC Gold Quill, PR News Platinum, PCC Golden Trumpet, and Spectra.
|San Jose Public Relations draws from the expertise and insights of the largest marketing communications group exclusively serving the Americas, the San Jose Network LTD. SJN is comprised of over 550 professionals in 18 countries with $435 MM in billings. SJN is set up to accomplish unprecedented “glocalized” marketing results for our clients, via a centrally-managed model to ensure maximum efficiency and Return on Investment.|
|In the beginning, there were a handful of media outlets, a few events and a growing interest in reaching the specialized segment that later became the most robust minority group in the United States. |
By the early '90s, we had become Hispanic market PR pioneers. Wielders of the "Sword and Shield" approach. We created our own tools when the industry didn't offer them and along the way, helped the discipline evolve from a "good will" gesture into one of the most important tools we now have for changing multicultural consumer behavior.
Along the way, our unique expertise enabled us to extend our public relations strategies into other segments of the population. Today, minority consumers have become the majority in the top 20 U.S. markets, and our clients are tapping into us to reach the total market, made up of these diverse segments. From Fortune 1000's to local non-profits, San Jose Public Relations has been called upon to build brands, put out fires and shape the marketplace in memorable ways because of its stellar reputation.
233 North Michigan Avenue, 24th Floor
Chicago, IL 60601-5519
By George L. San Jose, president and chief operating officer of The San Jose Network. For the first time in over 50 years, the United States and Cuba are formally reestablishing diplomatic ties, leaving implications for American businesses seeking to expand their markets. The Cuban embassy in Washington, D.C. opened its doors on July 20, but […]
about 1 month
By Jestelle Irizarry The countdown to the 2016 Olympic Games is on, and Rio de Janeiro is preparing to welcome millions of people from around the world. The Olympics are a global property, reaching over 180 markets through TV and digital broadcasts, making the games not only the ultimate competition for athletes but for brands, […]
The post Olympic Sized Branding Opportunity appeared first on The San Jose Group Blog | An Integrated Marketing and Digital Advertising Agency.
By Jestelle Irizarry, junior executive at The San Jose Group At the hands of every mobile device, lies a possibly untapped consumer. While social media has dominated most mobile advertising efforts thus far, social media isn’t always the right fit for every brand or company. In a constantly evolving digital consumer landscape, brands are shifting […]
The post A Shift to Mobile Marketing appeared first on The San Jose Group Blog | An Integrated Marketing and Digital Advertising Agency.
By Jestelle Irizarry Disneyland, or more recently known as “measles kingdom,” is bringing light to an important consumer healthcare topic: parents’ decisions whether to take advantage of preventive care or not. Chronic diseases—like heart disease, cancer, and diabetes—are responsible for seven of every ten deaths in the United States each year and account for 75 […]
2013 Black Friday shoppers got a nasty shock when their Target purchases spoiled their holiday spirit via a massive data breach. However, the December 2013 data breach didn’t just squander the holiday spirit; it cost Target shareholders $148 million, a CEO and a large amount of consumer trust. Although Target’s earnings have dropped since then, […]
The post Cyber Liability Insurance appeared first on The San Jose Group Blog | An Integrated Marketing and Digital Advertising Agency.
It's a #ForceFriday takeover at #OurSpace, where we break down some of the best #StarWars-themed loot: http://t.co/4EKImTSB8K
about 8 hours
With Google joining in on the fun, #OurSpace looks at other brands' logo redesign efforts: http://t.co/a3rozewPNK #WisdomAppliedWednesday
#TBT to Summer 2014 and some fantastic viral marketing campaigns. Any similar standouts from this summer? #OurSpace http://t.co/68jU1C0aY3
It's not just your friends sending you photos from that music festival on #snapchat. #OurSpace #WednesdayWisdom http://t.co/dZqsTykAZq
Headed out for a road trip this Summer? Then you'll appreciate Samsung's latest innovation, designed to make your... http://t.co/0wYtlXa9WV
Headed out for a road trip now this summer? Then you'll appreciate the newest @Samsungtweets innovation: http://t.co/DGzrCBxwFV #OurSpace
One month after the #MadMenFinale, we sped time up a bit to see how the characters would fare in 2015: http://t.co/iiJz0ROEDo #OurSpace #TBT
Keeping an eye out for the #StanleyCup across the street from our office! #BlackhawksRally @NHLBlackhawks http://t.co/bnHxTHuUar
A great day to be a Chicagoan, and a great view of the parade from our Michigan Ave. offices! Congratulations... http://t.co/lr1dwBqyfW
ICYMI: We were just as shocked as you all by the #GameofThrones Finale... Where were the song and dance numbers? http://t.co/1wTbikFUMv