Storytellers for today's new markets.
Because it's not just to tell the story... it's about how to tell it.
|To create meaningful, measurable and culturally relevant connections between brands and their target publics.|
|Effective public relations is about more than just influence and persuasion. It’s about developing meaningful relationships between brands and the matrix of stakeholders who shape their profitability in the marketplace. |
Our programs enlighten, educate, empower, elevate and enrich the audiences we target, converting them into willing and able brand ambassadors.
67 Gold/Platinum Awards
|San Jose Public Relations has consistently earned global recognition for its culturally relevant and impactful programs. |
Awards include IABC Gold Quill, PR News Platinum, PCC Golden Trumpet, and Spectra.
|San Jose Public Relations draws from the expertise and insights of the largest marketing communications group exclusively serving the Americas, the San Jose Network LTD. SJN is comprised of over 550 professionals in 18 countries with $435 MM in billings. SJN is set up to accomplish unprecedented “glocalized” marketing results for our clients, via a centrally-managed model to ensure maximum efficiency and Return on Investment.|
|In the beginning, there were a handful of media outlets, a few events and a growing interest in reaching the specialized segment that later became the most robust minority group in the United States. |
By the early '90s, we had become Hispanic market PR pioneers. Wielders of the "Sword and Shield" approach. We created our own tools when the industry didn't offer them and along the way, helped the discipline evolve from a "good will" gesture into one of the most important tools we now have for changing multicultural consumer behavior.
Along the way, our unique expertise enabled us to extend our public relations strategies into other segments of the population. Today, minority consumers have become the majority in the top 20 U.S. markets, and our clients are tapping into us to reach the total market, made up of these diverse segments. From Fortune 1000's to local non-profits, San Jose Public Relations has been called upon to build brands, put out fires and shape the marketplace in memorable ways because of its stellar reputation.
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Chicago, IL 60601-5519
The Vice President at my client was agitated. A new competitor had been positioning itself as the market leader in signing contracts with the National Institutes of Health and the National Cancer Institute with noticeable press coverage and a well-delivered marketing message. “I want to know if they really are competition for government business”. The VP wanted […]
The post Curated Intelligence(TM): An Almost Unfair Advantage. appeared first on The San Jose Consulting Blog.
The digital revolution has fueled the emergence of the voices that make up our Polycultural society, and their strength and power are louder than words. Its economic …and increasing! While corporate and government leaders may have prepared more adequately to adjust and respond to the not-so-new emerging trends, they did not. Perhaps it was “Cultural […]
about 1 month
By Mike Hatcliffe Here’s the headline from the front page of the Chicago Tribune’s section on Sunday July 3rd: ‘POLITICAL CUBICLES: Taboo on elections as workplace topic may be fading but gray areas remain’. The story under the headline talks to the changing and noisy political times that have descended on the U.S. during the […]
The post Why Traditional Risk Methodologies are One Step Behind the Real World appeared first on The San Jose Consulting Blog.
about 1 month
By George L. San Jose We all have grown up in a rapidly changing world, and many times we heard our parents speak about “the way it used to be.” We call that progress. The digital era has brought instant ways for us to communicate visually, share opinions via text, emails, tweets, blogs… Everyone has […]
The post The Fragility of Brands in a Culturally Blind Society appeared first on The San Jose Consulting Blog.
By Cassandra Bremer, Content Manager and Developer at The San Jose Group Latin America is young, online and social, and that creates a huge potential for American companies to win a market share of the continent’s booming emerging middle class. As digital and social strategies are becoming more paramount for brands in the U.S. to […]
The post LATIN AMERICA ONLINE: WHAT A CONNECTED LATIN AMERICA MEANS FOR BUSINESSES appeared first on The San Jose Consulting Blog.
about 1 year
Wishing everyone a very happy Thanksgiving. https://t.co/Ie7SbbT51J
#BackToTheFuture celebrations are still going strong. So are these iconic brands: https://t.co/EAnSGnSPCp #OurSpace #WisdomAppliedWednesday
Some afternoon reading on the rapidly growing Latin American beer market, for those waiting on 5 o'clock: https://t.co/tlHtflgTur #OurSpace
For your lunchtime reading on this #FBF - let #OurSpace break down the @ABCFamily rebrand, #Freeform: http://t.co/Umo62E6Izv
Are you listening? These #TwoForTuesday companies are, and reaping the benefits: http://t.co/QRYDIyRFWh #OurSpace
You don't need Instagram for this week's #TBT, just a plane ticket to Cuba. Marty and Doc would be proud: http://t.co/gfBbSED1m1 #OurSpace
#OurSpace has the highlights from Pope Francis' visit to Cuba, which wraps up today: http://t.co/moMSGzUsWw #TrendingNews
Ahead of #Emmys2015, #OurSpace shows how brands have used past award shows to heighten recognition: http://t.co/Crketrckqb #TwoForTuesday
For #WisdomAppliedWednesday, #OurSpace dives into how streaming services (like newly commercial-free Hulu) succeed: http://t.co/vcF1Lhuo4a
Recovering from Labor Day travel? This week #TwoForTuesday explores two apps simplifying your next trip: http://t.co/j3Eb1xYP8Z #OurSpace